Your search results

Full Width Post

Posted by Darprop on 27 mayo, 2014
| 3 comentarios

The logo is a rebus borrowed by Milton Glaser from a Montreal radio campaign. CJAD Montreal Quebec Canada ran a campaign entitled “Montreal, the city with a heart”. The logo consists of the capital letter I, followed by a red heart symbol (♥), below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter.

1110

Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. Glaser’s original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art, New York.

In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene’s advertising campaign.

3 thoughts on “Full Width Post

  • on 13 enero, 2021

    There may be noticeably a bundle to know about this. I assume you made certain nice factors in features also. Cherie Spencer Cinelli

  • on 14 enero, 2021

    A great way to do this is by having every game you play in recorded. Sonni Durant Brigham

  • on 17 enero, 2021

    Check beneath, are some totally unrelated sites to ours, nevertheless, they are most trustworthy sources that we use. Roberta Gordy Brasca

Leave a Reply

Your email address will not be published.